Campaign-ready assets for brands shipping something new. Your product carried faithfully across campaign heroes, product-page imagery, lifestyle, social and web — generated, composited, retouched and graded as one coherent visual system.
A launch needs more images than most brands can afford to shoot.
Campaign, product page, lifestyle, story frames, banners and email — a dozen surfaces minimum, and they all need to feel like one brand rather than a folder of unrelated files. Traditionally that's a shoot, a crew and a retoucher. I build the visual system once and carry it across every placement, working from your product photography and approved artwork to keep the product recognisable, consistent and on-brand throughout.
An eye shaped by 10 years of building production-ready assets for VFX and animation — form, materials, proportion and continuity.
A complete campaign identity for a fashion label: one synthetic talent carried consistently across every frame, four garments, and a full expansion into e-commerce, editorial and social formats. Built as proof that one visual system can carry an entire release without a conventional shoot.
Talent reference
Consistency check — four angles
The same face, every frame.Identity holds across angle, lighting and lens before a single campaign image is made. Everything below is built on this lock — which is why the model in the studio frames and the model on the street are recognisably one person.
Two environments, one grade and one lighting language
Editorial
Material detail — wool, seam, pocket construction
Four garments built around one seamless setup: consistent lighting, camera height and grade across the collection. The result is a catalogue system that feels produced in one session rather than assembled image by image.
Front, three-quarter, back — the full PDP set for a single piece
Composed for vertical.These frames were built for 9:16 rather than adapted into it — the subject sits where the platform's UI isn't, and the negative space is deliberate.
Where a frame needs to carry across surfaces, it does. One campaign master delivered for product page, feed, story and site banner — four placements without rebuilding the image from scratch.
A real product, taken from a single handheld photograph into a complete set of commercial imagery. The same bottle carries across studio, macro, daylight and lamplight while the environment, composition and mood change around it. Generation builds the frame; compositing, retouching and grading keep the product consistent, recognisable and ready for use.
iPhone, handheld, window light — unretouched
Calm Companion was a pet-wellness product I previously created. Although the original store is no longer active, I still had the physical bottle available to photograph and test against.
This handheld image became the primary product reference for everything that follows.
From reference to finished frame
Label artwork, typography and material response carry across new lighting and compositions, with amber glass, satin vinyl and moulded plastic behaving consistently from full packshot to macro detail. Errors introduced during generation are corrected against the approved reference before delivery.
Packshot · multiple units · macro detail
Two examples from the set. The label mascot initially returned incorrectly and was replaced using the approved artwork. Density, colour and warmth were then balanced frame by frame so that images created under daylight and lamplight still read as one production.
Composite — before
After — mascot corrected
Grade — before
After — density and warmth
Lifestyle — product in use, as directed
Evening — tungsten
An invented clinical skincare campaign built around one restrained visual system: clear glass, bare skin, colourless serum and high-key light.
The product and talent move from packshot to macro, application and environmental imagery without losing form, identity or tone. Cold, bright and precise, Clara Lab shows that the visual register is art-directed—not inherited from the tool.
Product · Macro · Human
Product hero — the source of truth
The campaign began with the object itself. A 30ml clear-glass dropper was reduced to four controlled elements: transparent serum, brushed aluminium, matte white rubber and one charcoal wordmark printed directly onto the glass.
Nothing is decorative. The restraint gives the product a credible clinical-luxury position while allowing its proportions, materials and typography to remain consistent across every scale—from full packshot to extreme macro and talent application. The completed hero frame became the visual source of truth for the campaign.
Clear glass became the central material challenge. Refraction needed to remain convincing without obscuring the wordmark or internal pipette, while the environment distorted plausibly through the curved bottle across white studio, skin and natural-light settings.
Glass against white · glass against skin
Skin is treated as a material rather than a surface to erase. Pore texture, fine hair and the sheen left by the serum remain visible beneath the same neutral lighting language established around the glass.
Cheekbone and jaw — no smoothing
The system leaves the studio without changing its visual register. In the generated source, the daylight environment drifted warmer than the established campaign palette. Regrading it to the same neutral white point keeps the work coherent even as the setting changes.
Generated — before
After — regraded to the campaign white point
A typical launch set includes a campaign hero, product-page imagery, lifestyle frames, social formats, and a web banner — all built as one cohesive visual system. This could support a single product, a full drop, or an ongoing launch cadence.
Email me what you're launching, any brand guidelines you have, and your timeline. We'll shape the right mix of assets around what the launch actually needs.
Product photography or approved artwork, brand references, and the surfaces you need covered.
A small set of frames establishing look, grade and composition, for sign-off before the full set is built.
The full asset set generated, composited and graded as one system — typically 5–10 working days depending on scope.
High-resolution files prepared for the agreed web, social and campaign placements, with two rounds of revisions included.
Rights and process: synthetic talent is created specifically for each project rather than based on an identifiable real person. Commercial usage terms are agreed before production and documented in the project scope. Final logos, labels and critical packaging graphics are checked against approved source files and composited directly wherever fidelity and legibility matter.
enzofgarcia14@gmail.com